You searched for: "Media Consumption"

The results has been filter on Catalogues containing ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends.
ANA has found 2 results for you, in 154 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A new concept of integrated electronic audience research

Future media research will require: o the provision of high sophisticated information about new media applications (DAB, DVB, Multimedia, other); o tools which are able to monitor media consumption in an environment which becomes more complex - at...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1998
×

Citation

Steinmann, M. (1998a, June 15). A new concept of integrated electronic audience research. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/a-new-concept-of-integrated-electronic-audience-research


Research papers

The Indian dilemma

Currently there are two national people meter systems being developed in India: a joint venture between the Indian Market Research Bureau (IMRB) and AC Nielsen; and ORG-MARG (The Marketing and Research Group). The joint venture between IMRB and AC...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Julie Petersen, Tanuka Roy
June 15, 1998
×

Citation

Petersen and Roy (1998a, June 15). The Indian dilemma. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-indian-dilemma